A Complete Commercial Printing Industry Statistics and Market Research
Commercial print involves the publishing of texts or images that are used for commercial purposes. This is quite different from personal printing operations as commercial printers involve the use of a wide variety of presses and binding equipment that is required for different types of materials and purposes. Commercial printing is focused on adding professionalism to the final products so that they can be used as a tool for achieving the desired business outcome. The most common commercial printing involves lithography but new techniques are rapidly taking over and these are also providing various options to the consumers. Some of the newer techniques include digital printing, large format printing, flexography, and LED UV printing.
Commercial Printing Industry Statistics
The regions with significant growth in the global commercial printing industry are North America and Europe as these areas are deeply penetrated by the internet and digitization. In the near future, growth is expected to be driven by developing regions such as APAC, LATAM, and MEA due to increasing internet usage and low data charges. Commercial printing industry statistics state the approximate market value of the global commercial printing industry stands at $728 billion, which is currently estimated to be growing at a Compound Annual Growth Rate (CAGR) of 0.3 percent. Approximately 50-55 percent of the global commercial printing industry is contributed to by matured markets viz. North America and Europe.
New market trends also demonstrate significant changes in the industry. Commercial printing companies are offering value-added services such as data management, Below-the-Line (BTL) marketing, consulting, and 3D printing. Companies that deal in paints and 3D printing are offering these services to provide end-to-end solutions and increase their customer base at the same time.
Commercial Printing Industry Market Research
Commercial printing service providers are trying their best to enhance their portfolio by adding end-to-end services for their customers. However, increased digitization has slightly hindered the growth in the commercial printing industry, the majority of commercial printing products such as labels, packaging materials, course books, etc. still show a sustained demand.
Some of the growth drivers for the commercial printing industry as identified by market research are explained here.
- End-to-End Solutions: Commercial printing service providers are offering end-to-end solutions to their customers that include mailing, fulfillment, consulting, graphic design, data management, etc. Such a wide range of value-added services help businesses retain their customers while keeping up with the competition.
- Potential for Growth: The major demand in the commercial printing sector is driven by retail financial service providers, publishers, and food and beverage industries. Other on-demand printed materials are key factors in the demand such as packaging, wide-format printing, digital printing, and promotional materials.
- Environment-Friendly Practices: Major concern about the use of environment-friendly materials across the globe in almost every industry is another driving factor and commercial printing industry is not untouched from it. Businesses have started to use soy printing ink instead of petroleum-based ink. This is slowly reducing the carbon footprint of the printing industry on the environment and also encouraging other industries to adopt similar practices.
The commercial printing industry is showing significant signs of growth in the global scenario. However, certain factors such as increasing digitization and feedstock prices (of paper, ink, solvents, etc) may present a few challenges in the future. All in all, the commercial printing industry is growing at a steady speed which does not seem to be hindered in the near future.