Several organizations build a website to have a wider reach and serve their products to consumers across the globe. If you are one among those, the below- mentioned points could help get your business gain greater exposure and availability.
While the server capacity plays a crucial role in managing high traffic, there are tools you can implement to handle high traffic volumes without going down under pressure. This can be done by using a cloud CDN (content delivery network).
What is CDN and how it works:
CDN is a technology initiated with the basic aim of removing the latency issues that often plagued the websites. With a CDN your website will deliver content much faster to a visitor.
To elaborate further, CDNs are a network of edge servers that are deployed in strategic locations across the globe. Your website content is replicated and circulated on the edge servers. When a visitor approaches your site with a request, the content is delivered to them from the closest server. The delivery is done at a faster rate than normal times. Initially, CDNs were used only by the high-traffic websites but nowadays almost every cloud adopter uses the cloud CDN.
A visitor will back out immediately if a site is slow in loading the requested content. The cloud CDN bridges the gap between the website and user’s server. As mentioned, it delivers the web page from the server that is geographically closest to the visitor. The lesser the distance, faster is the delivery. You can load any type of content including high-resolution videos. CDNs have the capability to reduce the file size using file compression method. When a file is small, delivery can be done faster.
Uptime is a critical requirement for every website. Hardware failure due to traffic pressure or a malicious D-DoS attack can put pressure on the servers. It can slow down or even crash making your site unavailable to potential customers. Cloud CDN is built to minimize downtime. You can customize your CDN servers based on your target audience. More CDNs can be created on demand in case there is a sudden spurt in traffic in any one region.
Some features include:
- Load balancing– It distributes the traffic evenly across multiple servers allowing easy scaling to manage rapid increase in traffic movement.
- Reliability: in case of a server failure for some reason, it automatically serves content from the nearest servers in the network to maintain the same speed and uptime.
- Outage: At times when an entire data center has some technical issue, disaster, or outage the traffic can be diverted to another available data center without creating any disruption in services.
Security to data is a critical requirement and an issue of worry for every business owner. Cloud CDN implements tools like SSL/ TLS certificates and assures higher security with data encryption, authentication. They can distribute the traffic by deploying more CDNs to combat the D-DoS attacks.
Many cloud hosting providers include CDNs in their plans to make sure you have the best speed and performance with improved conversions.